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Why Organic Rose ?

Shera Organic Cosmetics……Embracing life, love and beauty with roses…………

An organic cosmetics line that is dedicated to LOVE…………………………

Among the thousands of flowers in the world, we are most deeply passionate about the rose, the Queen of Flowers, for the spirit of LOVE and Beauty it incarnates. Roses have been universally adored by women throughout the centuries. And the rose is also the flower that LOVES women the most,  nourishing beauty and well-being with its’ special properties, its’ FLOWER POWER.

We chose the Flower of love and  beauty to be the emblem and the main botanical ingredient for Shera Organic Cosmetics.

Beauty is a precious dream that needs to be protected. Wouldn’t you rather pamper your skin with the most beautiful essence in the garden of flowers than have it  tampered with by pollutants?

There are millions of rose bushes on Earth, yet authentic, organically grown roses are scarce. Great effort and determination were deployed to source and obtain quality certified organic roses from around the world to create Shera Organic Cosmetics. When we write ‘certified organic roses’ that means the organic rose ingredients, petals, rose oils and rose water used in Shera products are certified by the USDA organic and ECOCERT organic standards.  All rose ingredients in Shera Organic Cosmetics are free of ionizing rays, contaminants, pollutants and GMOs. Each product and each formula are reviewed, tested and used on my own skin, face and body before they hit the production line.

Among our products, Shera Duchess Organic Rose Blush is the first and only rose blush made from 100% true organic whole rose in America.

Give yourself an opportunity to nurture your beauty with our certified organic cosmetics.…………

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Blushing with roses

There nothing more natural & beautiful blushing with the bashful pink hue from the delicate, soft & tender natural organic rose petals………………….. Shera True Organic Rose Blush, the first USDA organic certified Rose Blush that’s made with nothing but 100% certified organic rose petals and hibiscus flower on the market in North America – the purest flower blush for your rosy cheek.

Shera True Organic Rose Blush is not pigmented with FD & C synthetic color or iron oxide mineral color. All the color is 100% comes from 100% natural & certified organic roses & flowers color. This long lasting wearing, velvety soft texture organic rose blush is made with whole organic rose flower. Every ingredients in the formula is inspected, verified, approved and validated by USDA organic before manufacturing.

Wear the beauty of roses………let the Shera True Organic Rose Blush shading, countouring, highlighting & enlivening your cheek softly……………

Apply the blush with the Shea blush angle make up brush from Shera Make up Brush Set.

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How to Identify an Authentic Certified Organic Cosmetics?

The misuse and abuse the word “organic”

The current chaotic phenomena of misuse & abuse the word and phrases of “organic”, “organic” “organic cosmetics” or “organic skincare” etc., is like a wild grass spreading all over the organic beauty product industry. This sad reality of “organic without integrity” is not due to the fact of lacking standards or regulations for the organic beauty products. In fact, USDA organic & ECOCERT do have a set of very clear USDA organic NOP standard and ECOCERT Natural & Organic Cosmetics standard to regulate the certified organic cosmetics. Thus, as a consumer, how do you identify a true organic beauty product from a misleading and mislabeling organic beauty products? What are the pitfalls that you need to be aware of when you are trying to buy an organic cosmetics?

Organic DOES NOT EQUAL certified organic

Consumers need to understand that when a cosmetic product is labelled “organic”, it doesn’t mean such product has been certified and verified by USDA organic agency, if you do not see any organic seal of approval from USDA organic or Ecocert on the packaging. This type of manufacturer/brand owner self-claimed organic products may has not gone through either the USDA organic or ECOCERT organic certification process. There is maybe no organic traceability being established.  In plain English, it may not be “organic”.

One or two organic ingredients in the formula does not make a product ‘organic’

Another phenomena of misuse, abuse & misleading ‘organic labelling practice’ is claiming the whole cosmetics is ‘organic’ due to the fact that the product contains only few organic ingredients (not necessary certified by USDA organic) in the formula. This also is do not meet the USDA organic (NOP) & ECOCERT Natural & Organic Cosmo Standards.

“Organic” or “organics” is part of the brand name does not mean the brand products are all organic

Another most commonly seen misleading organic labelling practice is using the ‘organic’ or ‘organics’ as part of the name brand or the company/website name, such as “ABC Organics” or “”. When consumers see a brand named called “ABC Organics”, it is easily to mistaken and think that every product from this “ABC Organics” company or from this website is ALL organic. This is type of organic labeling does not meet USDA organic (NOP) standard. To label the brand name with the word “organics” on a cosmetics packaging or label is not permitted by the USDA organic (NOP) certification standard if a product is not certified organic. See a proper & honest organic labelling example below. The certified organic blush called Blushing from Shera Organics, LLC (, and its organic content is only a 75% organic, therefore they only label their name brand the word ‘Shera’ on the packaging of Blushing. They do not include the word “organics” in the packaging although the official title of the brand name is Shera Organics. The other certified organic rose blush from Shera Organics, LLC is USDA organic certified as the 95% – 100% organic content  blush cosmetics. Therefore they label the product with the USDA organic seal and label the packaging ‘organic’.
INSERT an Example image

So, how to verify the organic cosmetics that you want to purchase is really a true certified organic cosmetics?

The verifying steps is just as simple as 1-2-3.
You can do this verifying process in few clicks from your own computer. The steps are as the following:

Step #1:

Look for the USDA organic seal or Ecocert seal on the organic cosmetics’ packaging. Please note that the official USDA organic seal only comes in two color scheme, the green and brown two color tone and the black color tone. The Ecocert seal can be in many different color tones but the widely used color tones are red, black, white or green depends on how much the manufacturer wants the color tone of the seal to match their packaging design.


Once you have identified the organic seal of approval from USDA organic or ECOCERT on the cosmetics packaging, you will need to look for the certain text near or around the organic seal on the packaging.  As for the USDA organic cosmetics, make sure the contact info of the brand owner/manufacturer is included in the text and right below the contact info, within this text, the agency that administrated the organic certification for this organic cosmetics must be displayed also. So the text should read like “Certified Organic by CCOF” or “Certified Organic by QAI” etc. As for Ecocert, every Ecocert certified organic or natural cosmetics is required to display the following text on the packaging or on the label in addition the organic content info. (See sample image below). The text read:Organic cosmetic certified by ECOCERT Green life, according to ECOCERT standard available at


The final step,  is the most important step – that I called it “straight to source” step.  To verify the name brand manufacturer really is an USDA organic or Ecocert organic certified eneity, you need to : from the step 2 above,  you already know this organic cosmetics is ‘Certified Organic by CCOF or by QAI. All you need to do is to go to CCOF or QAI’s official web site to search the profile of the brand owner/manufacturer that you are trying to verify. You also can go to ECOCERT’s official web site to check. If the brand owner/manufacturer in fact is ECOCERT certified, it will be listed on ECOCERT certified brand owner/manufacturer list.

Only when you have done the above 3 steps, you can positively assure that the organic cosmetics in your hand  is a TRUE Certified Organic cosmetics. That’s why if you are willing to spend more money for organic cosmetics, it is better to buy the organic cosmetic products bear the USDA organic or Ecocert seals.

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My Kissable Lips! How?

The skin on our lips don’t have any sebaceous glands to keep the lip skin moisturized. Compare with the rest of our skin on our body, the skin of our lips is far thinner, it leads the natural moisture on lips evaporates further, which causes lips become dehydrated and chapped. The skin on the lips also do not have any melanin to keep the lips from ultraviolet rays. It makes the lips become more vulnerable of getting sunburned.
A soft, supple and sensuous lips is an essential for feminine beauty. The following tips are our Shera way of keep your lips luscious and kissable:

  1. Every night use the Shera Dew Organic Facial Cleanser to clean the lip color off your lips thoroughly.
  2. Mix 1 drops of Shera Dew Organic Facial Cleanser and 1 pinch of Shera Organic Rose Crystal rose petal scrub to buffer away the dry skin on the lips twice a week.
  3. Every morning and night apply 1 drop of Shera Elixir Organic Rejuvenating Oil Serum on the lips then apply a layer of Shera Organic Lips balms to nourishing and hydrating the lips.
  4. Apply light massage to your lips twice a week with Shera V-lifting Beauty Bar to promote the suppleness and the elasticity of the lip muscle.
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Beauty is More Than Skin Deep

Cosmetics and Personal care products are manufactured with 10,500 chemical ingredients. And some of these chemical ingredients are known or suspected carcinogens, toxic to the reproductive organs or known to disrupt the endocrine system.
An EWG 2004 consumer survey showed that on average women use 12 personal care products daily, men use an average of six a day. This is the equivalent of 126 to 170 synthetic chemicals being applied to the body in ONE day.
At Shera Organic Cosmetics, we believe as a woman, we should not have to compromise our health to be beautiful. Our skin is the largest organ in human body. And we are aware of that the skincare or cosmetic lotions, crème, serum are applied to our skin, there are at least 60% of it will be absorbed into the skin. Therefore when we are formulating Shera organic cosmetics, we are committed that we DO NOT add any of the following ingredients to any of our organic cosmetics:

Talc – a proven carcinogen and is linked to ovarian cancer. Talc has particles similar to asbestos which can cause lung tumors. Talc is often found in foundation powder, blush, eye shadow, translucent powder, baby powder and soap, etc.

Sodium Laureth / Sodium Laurel Sulfate (SLS) – a penetration enhancer. Commonly found in shampoo/conditioner, toothpaste, sunscreen, liquid soap, face cleanser. This a chemical ingredient that can alter the structure of the skin and allows chemicals to penetrate deeply into skin and promote the amount of chemicals to reach the blood stream.

Propylene Glycol (petroleum derived) – a solvent and wetting agent. Found in many consumer products such as deodorant, mouthwash, toothpaste and hair products. It causes irritation. It is toxic and potentially carcinogenic.

Parabens (methylparabens, polyparabens) – A preservatives suspected has hormone-disrupting properties. Studies have shown parabens mimic estrogen. Parabens are linked to allergies. Commonly found in shampoos, conditioners, lotions, and facial cleansers.

Petroleum Based Ingredients – Petro-chemicals are derived from crude oil and petroleum products that include mineral oil. These ingredients are widely used in personal care products for their emollient qualities. However, they can cause photosensitivity and skin problems by creating an impenetrable chemical barrier that prevents skin from “breathing.” This leads to chapping and dry skin.

Artificial Colors (labeled as FD&C or D&C) – Synthetic colors are commonly used to mask ingredients and enhance the product appearance. Artificial colors are linked to skin allergies and sensitivities.

Artificial Fragrances – Many synthetic fragrances contain phthalates. Pathalates are toxic to the reproductive organs and are linked to allergies, birth defects, cancer, and respiratory disorders.

Triethanolamine (TEA) – A dispersing ingredient can cause allergic reactions and skin and hair dryness. It is toxic and potentially carcinogenic to persons exposed over long periods of time.

Butyl Acetate – a solvent, commonly found in nail polishes. It can causes cracked skin and skin dryness. The vapors can cause dizziness and drowsiness.

Coal Tar – a colorant in shampoos & hair dyes. Coar tar has been banned in European Union since 2004. It is toxic and potentially carcinogenic in humans.

Cocamide DEA / Lauramide DEA – a chemical emuisifying  and a foaming agent. When absorbed through skin, can create carcinogenic compounds called nitrosamines.

Diazolidinyl Urea – a chemical ingredient that releases formaldehyde. A preservative. It is potentially carcinogenic in humans.

Formaldehyde – a chemical ingredient that acts as a germicide, disinfectant and preservative. A potentially human carcinogen, can damage DNA and respiratory tract. It is banned by the European Union.

Bismuth-oxychloride – is produced as a by-product from refining lead, tin, copper, silver, and gold ores. This ingredient requires a lot of refining to eliminate the  traces of lead. An ingredient that is potentially irritating to the skin. It can also clog pores and cause blackheads, whiteheads, and acne.